Arnold Brant Silverstone to Bring Douglas Hayward Collection to U.S.

Arnold Brant Silverstone is back.

The founder of the Arnold Brant label, who also served as design director at Nordstrom and president and chief creative officer at Hickey Freeman and Samuelsohn, will be introducing the Douglas Hayward brand to the American market.

Douglas Hayward, a Savile Row-trained tailor, died in 2008 and Sterling, a 66-year-old London-based tailor, purchased the brand in 2018. It currently operates in the U.K. and showed at Pitti Uomo in Florence in June to further expand its reach in Europe.

The U.S. market will be handled by Silverstone and his new partners.

Silverstone, who left his position with Samuelsohn in 2020, has formed a joint venture with Jeff Farbstein, a menswear industry veteran who formerly served as executive vice president of merchandising for Harry Rosen, and Jeff Skurka, owner of Classica Imports, a Toronto-based manufacturer of private label footwear and an importer and distributor of top European clothing brands, to create Sterling USA. That company will handle the design, distribution and operations for the U.S.

Silverstone will become president and chief creative officer for the U.S. and will show the collection at the Chicago Collective show in early August.

Douglas Hayward counted Steve McQueen, Roger Moore, Michael Caine, Terence Stamp, Tony Bennett and Ralph Lauren among his clients.

Silverstone said Sterling has all of the company’s original patterns and images and will launch in America with a Steve McQueen by Douglas Hayward collection of men’s suits. The half canvas off-the-rack suits will be made in England and will retail for $895 to $995. Jackets will sell for $595 to $795, pants at $195 and dress shirts at $175. Custom will also be offered.

Through Douglas Hayward, Sterling licensed the rights to the Steve McQueen name, Silverstone said.

Hayward, who had a tailoring shop on Mount Street in Mayfair, became known in the 1960s for catering to England’s new generation of acting, business and sporting talent. His suits were defined by their relaxed silhouettes, which featured high armholes, double vests and slim-cut trousers. 

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