Cara Delevingne Launches Calvin Klein’s Pride 2024 Campaign With Lip Sync, Dance and Jeremy Pope

Just ahead of Pride Month, Calvin Klein has launched a new campaign and collection for 2024: “This Is Love,” starring Cara Delevingne and Jeremy Pope.

The campaign stills, photographed by Gordon von Steiner, feature supermodel-actress Cara Delevingne and actor-singer Jeremy Pope striking confident poses as they model the capsule’s apparel, which ranges from underwear with rainbow-hued Calvin Klein insignia to a shirt reading “pride is freedom.”

In the campaign video, Delevingne and Pope dance and lip sync to Crystal Waters’ 1994 pop anthem “100% Pure Love,” joined by models and dancers including Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas and Mauro van de Kerkhof. “The entire cast channels the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and unfiltered displays of confidence,” according to the brand.

jeremy pope, calvin klein underwear, pride 2024 collection

Jeremy Pope for Calvin Klein’s “This Is Love” campaign. (Photo credit: Gordon von Steiner)

The rainbow gradient logo is displayed on the waistband of the New Intense Power underwear, which is a limited-edition offering. Additionally, the brand’s Cotton Stretch and Modern Cotton underwear are offered in a range of bold new colorways.

Cara Delevingne, calvin klein underwear, pride 2024 collection

Cara Delevingne for Calvin Klein’s “This Is Love” campaign.

Gordon von Steiner

When it comes to shirts, the Monogram Logo Tee and tank showcase the Calvin Klein signature monogram in a bright gradient as well. “This Is Love” also includes two limited-edition T-shirts designed in collaboration with Transgender Law Center and ILGA World, Calvin Klein’s NGO partners.

In 2024, Calvin Klein committed $240,000 to organizations dedicated to LGBTQIA+ safety and equity, including ILGA World and Transgender Law Center. From June 3 to July 6, North American Calvin Klein stores will host a register roundup, donating funds from the initiative to ILGA World.

“This Is Love” is available in stores and online.

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