Castore, a U.K.-based performance brand for global sports teams, on Tuesday revealed a multiyear partnership with BWT Alpine Formula 1 Team.
Marking an expansion of Castore’s presence in the motorsport sector, the Manchester-based brand will become the official team kit partner of the BWT Alpine F1 Team, producing official on- and off-track apparel for BWT Alpine Formula 1 Team, the Alpine Academy and Alpine Sim Racing.
It will also manage and operate the official Alpine Racing retail website, produce official on and off-track apparel for BWT Alpine Formula 1 Team, the Alpine Academy and Alpine Sim Racing, and issue products under the official Alpine driver collection.
Tom Beahon, cofounder and co-chief executive officer of Castore, said the partnership with BWT Alpine Formula 1 Team is an exciting development for the brand.
“F1 is a huge growth sport globally, and a big focus area for Castore — we love that our offer in the space brings fans closer to the action. We’re really looking forward to seeing Castore’s wings represented in a competitive environment next season,” added Beahon.
David Warren, global marketing director at BWT Alpine Formula 1 Team, said the partnership with Castore will enable the team to elevate teamwear, as well as improve the overall product offering for fans.
“We look forward to working closely together with Castore to create exciting and unique ranges of clothing that will be available to our fans worldwide and we can’t wait to see them supporting us in our colors throughout the season,” continued Warren.
Motorsport has been at the front line of top-tier brand deals lately.
Following a 10-year global partnership between LVMH Moët Hennessy Louis Vuitton and Formula 1 unveiled last year, it was also revealed Tuesday that Adidas has reached a multiyear partnership with the Mercedes-AMG Petronas F1 Team.
Throughout the 2025 season and beyond, Adidas and the Mercedes-AMG Petronas F1 Team will create a range of apparel, footwear, and accessories for the team and its fan base.
