Surf-inspired lifestyle brand Faherty first launched its resale program, Second Wave, back in 2023 — and now, they’re expanding their preloved program to allow customers to mail in their Faherty pieces in exchange for store credit on its e-commerce website.
When customers send in their preloved pieces via mail, Faherty will clean, repair and relist the items on Faherty’s Second Wave site. The website offerings, powered by Archive, function as both a peer-to-peer marketplace and brand-owned inventory. On Second Wave, customers can buy and sell preloved Faherty clothing or shop repaired and renewed items such as returns, damaged goods and samples that have been restored.
The company said that the trade-in program is the next step in the brand’s ongoing commitment to sustainability; the initiative was first announced in its September 2024 Impact Report. Thus far, Faherty has reported 35,000 items resold — with the expansion of mail-ins allowing the resale business to expand and hit both its sustainable impact and financial benchmarks.
“It’s been incredible to watch the success of Second Wave since we launched with Faherty in 2023,” said Emily Gittins, cofounder and chief executive officer of Archive. “The momentum speaks to the Faherty team’s commitment to circularity and their thoughtful approach to making resale not only impactful, but profitable. Expanding into mail-in trade-in is a smart next step, making it even easier for more customers to get involved.”
On the sustainable front, Faherty has continued to double down through its usage of recycled and renewable fabrics, low-impact dyes and finishes, plastic-free packaging, renewable electricity in stores, complimentary repairs and keeping fabric scraps and products out of landfills.
“This Earth Month, we’re thrilled to introduce the next phase of our Second Wave resale site — mail-in trade-ins. Now our customers can buy, sell or trade in their preloved Faherty pieces. By giving Faherty pieces a second life, we help divert clothing from landfills and promote a circular economy, one item at a time. It is part of our mission and sustainability strategy to reduce waste and extend the life of our high-quality products,” said Kerry Docherty, chief impact officer of Faherty.