LONDON — Some fashion designers are synonymous with their hair — take Karl Lagerfeld and his signature white ponytail; Zandra Rhodes’ fuchsia pink bob, and Harris Reed, who with his long, auburn mermaid locks has joined Dyson as an ambassador across wearables, beauty and home.
To celebrate the partnership, the designer has featured in a series of campaign photos wearing the Dyson Zone headphones.
“Anyone who knows me knows that I have been a huge advocate for the Dyson hair tools and I use the Dyson Airwrap to style my own hair most days. Dyson’s commitment to innovation and developing cutting-edge hair technology has real synergy with my own passion for pushing creative boundaries in fashion,” said Reed.
“But this collaboration is not just about fashion, it’s about redefining how we experience sound and style. Like how my Airwrap has become integrated into my daily routine, the Dyson Zone headphones have become an extension of my creative process when I am in the studio designing a collection,” he added.
The British American designer is at the helm of French fashion house Nina Ricci, as well as designing under his own label.
For the past two seasons Reed has staged his shows for his own brand at the Tate Modern.
“It’s a bit of a dream. It was the first museum I went to when I moved to London eight years ago and I’ve always had a deep fantasy of it,” Reed told WWD in an interview earlier this year.