Hilfiger Names 10 New ‘Tommy Family’ Brand Ambassadors


Tommy Hilfiger, which is owned by PVH Corp., is welcoming 10 next-generation artists and tastemakers as the newest brand ambassadors to the “Tommy Family.”

TikTok creators Noah Beck and Sabrina Quesada; models Jasmine Tookes and Lyndsey Vrckovnik; actors Sophia Hublitz and Mason Gooding; actor and musician Justine Skye; journalist and former Miss USA Elle Smith; writer and content creator Orion Carloto, and rising star in fashion and model Grier Henchy (Brooke Shields’ daughter) will bring their contemporary perspectives to the brand’s red, white and blue DNA.

“I have always found great inspiration in collaboration with stars of pop culture to define what’s next,” said Tommy Hilfiger. “These remarkable young people are future American icons and we are so happy to welcome them to our family. I can’t wait to see each of their own unique energy as we endlessly reinterpret the meaning of classic American cool.”

The news builds on Hilfiger’s legacy of partnering with stars in the world of fashion, art, music, entertainment and sport.

All of the newest brand ambassadors are confirmed to attend Hilfiger’s fall ’24 show — “A New York Moment” — on Friday evening, dressed in the brand’s latest spring collection.

Madelyn Cline and Madison Bailey recently became Hilfiger brand ambassadors as well.



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