Shakira Millar is a driven, purpose-led entrepreneur and the co-founder of Behavior Change LLC, a pioneering ABA therapy practice dedicated to helping children with developmental challenges achieve their highest potential.
With over a decade of experience in Applied Behavior Analysis (ABA), Shakira saw the need for a therapy approach that wasn’t just effective but truly centered around empathy, innovation, and client growth. So, she co-founded Behavior Change LLC, putting her vision into practice and making therapy accessible, personalized, and impactful.
Her journey began with an academic background in psychology and early childhood development. Shakira earned her Bachelor’s in Psychology and Master’s in Early Childhood Studies from Walden University, later completing certification in Behavior Analysis at the Florida Institute of Technology. Currently preparing for her Board Certified Behavior Analyst (BCBA) exam, she’s constantly evolving her expertise to stay at the forefront of ABA therapy.
But Shakira’s not just about the credentials—she’s passionate about using her platform as an entrepreneur to create a space where children and families feel seen, heard, and supported. She believes that genuine progress comes from meeting each client where they are and helping them reach the next level. As a founder, she balances her business acumen with her therapist’s heart, driven to make a measurable impact every day. Through Behavior Change LLC, Shakira Millar is reshaping what it means to make a real difference in the lives of her clients and their families.
What inspired you to take the leap and start Behavior Change LLC?
Co-founding Behavior Change LLC was a decision that felt right on so many levels. I had been working in ABA therapy for years and could see how impactful it was for children and families, but I also saw the limitations of working for someone else. I wanted to create a place where we could approach therapy in a truly personalized and empathetic way. Founding my own practice allowed me to build something aligned with my vision—to focus on genuine progress and not just standardized goals. It was definitely a leap, but it felt necessary to have the freedom to serve clients the way I believe they deserve.
What have been some of the biggest ups and downs of being an entrepreneur?
The highs are really high, and the lows can be pretty low. Seeing a child make progress or receiving feedback from a family about how we’ve positively impacted their lives—that’s the best part, hands down. There’s nothing more fulfilling. But on the flip side, running a business comes with challenges I hadn’t anticipated. The constant balancing act of handling finances, marketing, staffing, and the inevitable setbacks—it can feel overwhelming. Sometimes you’re dealing with operational issues on top of your regular client work, and that can test your stamina and commitment.
Are there any lessons from your work as a therapist that have helped you as a founder?
Absolutely. In therapy, we focus a lot on patience and resilience—both are essential as a therapist and as a business owner. In ABA, progress often comes slowly, step by step. I’ve had to learn to trust that same process in business. Just like I encourage my clients to stay consistent and celebrate small victories, I remind myself to do the same. Being a therapist has also taught me the value of empathy, which I try to apply to my team and even to myself when things get challenging.
What has been the hardest challenge you’ve faced as a founder, and how did you deal with it?
I’d say managing the sheer range of responsibilities. As a therapist, I was used to focusing solely on client needs, but as a founder, there are so many other areas that demand attention—accounting, legal, marketing, and more. It’s a lot to juggle. I dealt with it by reaching out for support—seeking advice from mentors and connecting with other entrepreneurs. I learned to delegate where I could and give myself permission to not have it all figured out immediately. I think that was the biggest shift—realizing it’s okay to ask for help.
How do you stay motivated through the ups and downs?
For me, it always comes back to the clients and their families. Seeing the difference we make in a child’s life is incredibly motivating, even on tough days. I also take moments to remind myself why I started this journey—to create a space that truly supports and empowers children and families. And sometimes, I lean on the same strategies I teach my clients, like focusing on one step at a time, celebrating progress, and staying centered in my purpose. That mindset keeps me grounded and energized.
If you could go back and give advice to yourself at the beginning of this journey, what would you say?
I’d tell myself to take it one day at a time and not get lost in perfectionism. When I started, I thought I had to have every detail planned out perfectly, which isn’t realistic. There will be curveballs, and that’s okay. I’d remind myself to trust in the process, rely on my values, and to stay adaptable. And I’d say, “Don’t be afraid to ask for help. Building a business is challenging, and it’s okay to lean on others.”
How has being an entrepreneur changed your perspective on therapy or ABA?
Running my own practice has given me a new appreciation for the complexity and effort that goes into delivering quality therapy. Before, I didn’t think much about the logistical side of things, but now I see how important it is to create a structure that supports both the therapists and the families. I’ve learned that building a supportive environment isn’t just about the therapy itself; it’s about creating a whole experience where families feel heard, supported, and valued. I also feel more empathetic toward other providers and the hurdles we all face to ensure that quality care reaches those who need it most.
What have you learned about yourself as both a therapist and a founder?
I’ve learned that I’m more resilient and adaptable than I thought. Therapy taught me patience and understanding, but being a founder has pushed me in ways I couldn’t have anticipated. I’ve had to become more comfortable with uncertainty and learn how to pivot when things don’t go as planned. I’ve also realized how deeply passionate I am about making a lasting impact—not just through therapy sessions but through building a practice that reflects my values. It’s shown me that growth isn’t always about taking huge steps; sometimes, it’s about navigating the little challenges and staying true to your mission.
What advice would you give other therapists considering starting their own practice?
I’d say go for it, but know that it’s a journey with its own challenges. It’s essential to stay connected to why you started in the first place, especially when things get difficult. Make sure you build a strong support network, whether that’s mentors, colleagues, or friends who understand the ups and downs. Be patient with yourself, and be willing to learn outside of your comfort zone. Running a practice requires a mix of skills, so be prepared to wear many hats. Lastly, trust yourself and know that your unique vision is what will make your practice stand out.
