WHP Global has signed Montreal-based Triple 5 to design and distribute a kids’ denim and apparel line for Joe’s Jeans, one of the brand management group’s brands.
The spring 2025 kids’ collection will become available in early February at retailers including Nordstrom, Bloomingdale’s, Von Maur and Tilly’s. The collection will also be sold at Joe’s Jeans stores and online.
“We are very excited and privileged to add Joe’s Jeans to our current portfolio of brands,” said Sameer Soni, director of sales at Triple 5. “Our experience in children’s apparel and global distribution network, paired with the strong support from WHP Global, provides the perfect platform to enhance and expand the line.”
Lynn Flynn, executive vice president of WHP Global’s Fashion Vertical, added: “Joe’s Jeans has built a legacy of premium denim and effortless style, and we are thrilled to team up with Triple 5 to take the kids’ line to the next level. Their expertise ensures we can deliver the same exceptional quality and design that families have come to expect from Joe’s Jeans.”
Triple 5 has more than 40 years of experience in manufacturing men’s, women’s and children’s apparel. Other brand partners include WESC, Silver Jeans Co. and Triple Five Soul.
WHP Global owns a portfolio of brands that generate more than $7 billion in global retail sales. They include Joseph Abboud, Anne Klein, Bonobos and Toys “R” Us. It most recently acquired the designer brand Vera Wang. Joe’s Jeans, which was founded in 2001 and is known for its Los Angeles-inspired design aesthetic, is operated by Centric Brands under an exclusive long-term license.
