J.J. Martin is always able to inject a dose of positivity and energy into the season and it was no different for fall 2025 as she unveiled La Double J’s collection in Milan’s sumptuous and frescoed 18th century Palazzo Visconti di Modrone.
“I think that I am just intrinsically attracted to adornment of all kinds, and then the trick is always trying to find a balance so it’s not totally overwhelming,” Martin said, as she juxtaposed the rich interiors with “1970s galactic sculptures” as a way to “harmonize with the decor without looking like it’s a car crash.”
She dubbed the collection “Magical Matter” and explained that “it’s all about the energetic transformation, raising everyone’s vibration as usual” thanks to new “powered-up prints inspired by Mother Earth,” featuring insects such as supersized butterflies; mushrooms; birds, and floral prints.
The prints reminded her of “what you would see under a microscope of budding life, constantly regenerating. We’re always really recreating, so that’s what I’m really interested in and in how we can transform our energies because we know there’s a lot of darkness and density out there in the world. So what are the small things that we can do for ourselves to transform? This is just meant to be that kind of joy station,” Martin said.
“Nucleus” was a print inspired by atoms and cells in patterns that resemble mosaic-ed stones and the “Camelot” print of a golden stallion was, upon closer inspection, made up of hundreds of other creatures and sprouts.
A catchy novelty was the use of scarves as a new construction turned into dresses and bias-cut tops, vests, blouses, skirts and capes, also reversible. It was an elevated take on boho that fit well with Martin’s vision.
There were plenty of knits, which were more intricate and patterned this season, ranging from padded tweed vests and the meditation poncho to a hand-crocheted mini cardigan. Crystal embroideries added a luxurious touch to tweed jackets and skirts. A bomber in custom Lurex bouclé and a cocooning coat with “akimbo hems like a kimono,” she said, was available in printed brushed wool.
Martin also presented the brand’s first sneaker collection with Hdn-Ander, entirely made in Italy, comprising three high-top styles and five low-top ones decorated with in-house designed “vibration-raising charms for the wearer to customize their footwear to their energetic aesthetic.” Blending basketball sneakers with the classic European tennis shoe, they are available with an additional set of laces threaded across the top and secured with a pearled button.
The collection was perfectly in sync with Martin’s imaginative and colorful world, and there was plenty to please her customers. Crystals or no crystals, these designs are likely to uplift, energize and motivate them.
