POWERING UP: L’Oréal Paris’ fashion show is due to take place in Paris on Oct. 1 by the Eiffel Tower.
“In the heart of the world’s fashion capital, the esplanade of the iconic ‘Iron Lady’ will set the stage for a spectacular tribute to women’s empowerment – the first major event ever hosted at this monumental site,” the brand said.
The show will be staged during Paris Fashion Week and called “Walk Your Worth.” It will begin at 9:00 p.m. CET and be broadcast live on Instagram, the brand’s websites and – in a first – on Roblox.
L’Oréal Paris is an official partner of Paris Fashion Week.
The brand’s spokespeople will walk the runway there. They will include Marie Bochet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Grothe, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai and Yseult.
This is to be the sixth edition of “Walk Your Worth,” since it was kicked off in 2017. It “will celebrate sisterhood as well as the synergy between state-of-the-art beauty expertise and fashion,” L’Oréal Paris said.