Matty Bovan presented two shows in one for spring 2024.
One of them was a private backstage affair, where a dinner table was laid out for guests including Georgia May Jagger, Andreas Kronthaler, Zandra Rhodes and his friends in the creative industries of all ages, shapes and forms.
One guest, a former art gallerist from Los Angeles, had flown in especially for the occasion. She met Bovan last year and they quickly formed a bond. She wore a fish-print poplin dress in green from the designer.
At the table, lobster pot pie, new potatoes, marinated olives, gem salad and peaches with halva and pistachio with raspberry sorbet were served from East London restaurant Bistrotheque, while the models, which included Ashley Graham and Winnie Harlow, were getting their hair and makeup done.
Waiters brought out gin cocktails from Tanqueray No. Ten, which Bovan worked with and had a quick affinity with from the start.
The show upstairs was inside a glass tube where models walked onto a podium as they were being watched, reminiscent of Lee Alexander McQueen’s Voss show.
“My work is a labor of love and ultimately an extension of myself. Each piece is an ode to craftsmanship, pushing my creativity further,” Bovan said.
The collection was joyous despite the passing of Bovan’s father earlier this year.
As usual, there was an assortment of fabrics, colors and prints that have made a name for the British designer as a conceptual artist and a rebel for not showing traditional ready-to-wear pieces that can be easily copied by the high street.
“I’m literally crying of joy,” Harlow said with Graham agreeing, with laughter.
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