Natori Fall 2024 Ready-to-Wear: The ‘Natori State of Mind’


Josie Natori’s fall collection was all about celebrating her brand’s roots.

Her original 1984 lingerie campaign “Natori State of Mind,” which Natori was flipping through within her Midtown showroom, became the centerpoint of how the brand has over time expanded into ready-to-wear with full-circle lingerie details and base layers from day to night.

As seen across the campaign, those familiar Natori East-meets-West trademarks — guipure and lingerie lace, scroll and paisley motifs, obi belts and robe dressing — made their way into her fall silhouettes, with modern twists to exude ease and versatility. For instance, a black lace-trimmed camisole tank; scrolls that were cutout, embroidered and appliquéd onto many different toppers (like an embossed deep red padded cape); day dresses with fluted hemlines, and intriguing T-shirts in padded charmeuse.

“It’s more about building your wardrobe in solids, not really prints, because people want versatile things and head-to-toe dressing,” she said.

Shying mostly away from prints, fall homed in on commercially friendly, monochrome set dressing through compact knit, double jersey, padded charmeuse, boiled wool, leather, faux mink and taffeta, texture jacquard, silk charmeuse and vegan lambskin layers. 

In addition to her fall collection, Natori is releasing celebratory Year of the Dragon fashions throughout 2024. The lineup extends her “Natori State of Mind” with a robust selection of dragon-detailed styles ranging from $32 tights to a $6,500 couture caftan. She’s even introducing her first unisex capsule of T-shirts, kimonos, pants and obi belts.

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