Shaping J.Crew’s Digital Transformation Strategy


In this special “Chat Box” episode, part of a series of executive spotlights for RetailRx community hub, Fairchild Studio Director Lauren Parker is joined by Danielle Schmelkin, chief information officer of J.Crew Group.

Schmelkin discusses the shifting role of the CIO, J.Crew and Madewell’s digital transformation strategies, and sheds light on how retailers should use AI and other technologies to set themselves up for digital success.

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