The ‘Glicked’ Combination Is Working For The Box Office, At A Marketing Cost



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That’s Glick-ed, Gladiator II plus Wicked. Obviously. But: “Is this now what it takes to fill theaters? Movies, especially ones like Wicked, a mega-spectacle with mega-reviews based on a mega-musical, used to be able to commandeer the culture by themselves.” – The New York Times



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